Grasse Travel Guide: A Travel Guide to the Perfume Capital of the World

Located in the hills of the French Riviera, about 20 kilometers north of Cannes, Grasse is world-renowned as the perfume capital of the world. This charming Provençal town has been the center of the French perfume industry for centuries, thanks to its ideal climate for growing fragrant flowers such as jasmine, rose, and lavender. Beyond its aromatic legacy, Grasse boasts a rich history, beautiful architecture, and stunning natural surroundings, making it a must-visit destination for travelers interested in culture, history, and, of course, perfume.

Best Time to Visit Grasse

• Spring (April to June): Spring is one of the best times to visit Grasse, as the weather is mild, and the flower fields are in full bloom. The temperatures are comfortable, ranging from 15°C to 25°C (59°F to 77°F), making it ideal for exploring the town and enjoying outdoor activities. This is also when many of the local festivals and events take place, offering a lively atmosphere.

• Summer (July to September): Summer is the peak tourist season in Grasse, with warm temperatures ranging from 25°C to 30°C (77°F to 86°F). The town can be crowded during this time, but it’s also when you can fully enjoy the region’s outdoor attractions, such as hiking and visiting the flower fields. The Fête du Jasmin in August is a highlight of the summer season.

• Autumn (October to November): Autumn is another excellent time to visit Grasse, as the crowds have thinned out and the weather remains pleasant. Temperatures range from 15°C to 20°C (59°F to 68°F), making it a great time for hiking and exploring the town without the summer heat. The fall colors in the surrounding countryside add to the charm of the season.

• Winter (December to March): Winter is the quietest time to visit Grasse, with cooler temperatures ranging from 10°C to 15°C (50°F to 59°F). While some businesses may be closed during this season, it’s a peaceful time to explore the town and enjoy its tranquil beauty without the tourist crowds. Winter is also the best time to find lower rates on accommodations.

Getting to Grasse and Getting Around Grasse

• By Air: The nearest airport to Grasse is Nice Côte d'Azur International Airport (NCE), located about 40 kilometers (25 miles) away. From the airport, you can reach Grasse by car, taxi, or public transport.

• By Car: Driving to Grasse is a convenient option, especially if you plan to explore other parts of the French Riviera. The town is easily accessible via the A8 motorway, and there are several parking options available in and around the town center.

• By Train: Grasse is connected to the regional rail network, with regular trains running from Nice and Cannes to Grasse train station. The train station is located about 2 kilometers from the town center, and you can take a bus or taxi to reach the heart of Grasse.

• By Bus: Several bus lines connect Grasse to nearby towns and cities, including Nice, Cannes, and Antibes. The buses are an affordable and scenic way to travel, with routes that offer beautiful views of the countryside and coastline.

• Getting Around Grasse: Grasse is a compact town that is best explored on foot. The narrow streets of the Old Town are pedestrian-friendly, and many of the main attractions are within walking distance of each other. If you plan to visit the surrounding areas or the perfume factories located outside the town center, having a car is convenient, but public transport and taxis are also available.

Most Popular Attractions and Activities to See and Do in Grasse

Top Attractions in Grasse

International Perfume Museum (Musée International de la Parfumerie)

• The Musée International de la Parfumerie is the crown jewel of Grasse’s attractions, offering visitors a deep dive into the history and art of perfume-making. The museum’s extensive collection includes ancient artifacts, rare perfumes, and interactive exhibits that explore the cultural significance of scent. Visitors can learn about the different stages of perfume production, from raw material harvesting to the final bottling process. The museum also has beautiful gardens where visitors can see and smell the plants used in perfumery.

Fragonard Perfume Factory

• One of the oldest and most famous perfumeries in Grasse, the Fragonard Perfume Factory offers free guided tours that take you through the entire perfume-making process. During the tour, you’ll learn about the history of the company, which dates back to 1926, and see the various stages of production, from distillation to packaging. The tour ends in the factory’s shop, where you can purchase Fragonard perfumes, soaps, and cosmetics at factory prices. It’s a perfect way to take home a fragrant piece of Grasse.

Molinard Perfume Factory

• Another iconic name in the world of perfumery, the Molinard Perfume Factory has been creating fine fragrances since 1849. Molinard offers a similar experience to Fragonard, with guided tours that showcase the perfume-making process. What sets Molinard apart is its hands-on workshop, where visitors can create their own custom fragrance under the guidance of a professional “nose.” This personalized experience makes for a unique and memorable souvenir.

Galimard Perfume Factory

• Established in 1747, Galimard is one of the oldest perfumeries in Grasse and has played a significant role in the town’s perfume industry. Visitors can take a guided tour of the factory to learn about traditional perfume-making techniques and see the historic equipment used in the process. Like Molinard, Galimard also offers a workshop where you can create your own bespoke fragrance, guided by an expert perfumer.

Notre-Dame-du-Puy Cathedral

• The Notre-Dame-du-Puy Cathedral is the oldest building in Grasse, dating back to the 12th century. This Romanesque cathedral, with its austere stone façade and simple interior, is a testament to the town’s medieval past. Inside, you’ll find several remarkable works of art, including three paintings by the famous French painter Rubens and a painting by the Italian artist Fragonard, who was born in Grasse. The cathedral’s peaceful atmosphere and historical significance make it a must-visit for history enthusiasts.

Villa-Musée Jean-Honoré Fragonard

• This museum is dedicated to the life and work of Jean-Honoré Fragonard, an 18th-century Rococo painter born in Grasse. The museum is housed in a beautiful 17th-century villa and features a collection of Fragonard’s paintings, drawings, and personal items. The museum also explores the artist’s connection to the town and his influence on the world of art. The villa’s gardens are a lovely spot to relax after exploring the exhibits.

Jardins de la Princesse Pauline

• The Jardins de la Princesse Pauline is a beautiful public garden named after Napoleon Bonaparte’s sister, Princess Pauline, who once stayed in Grasse. The gardens are a peaceful retreat, with lush greenery, fountains, and spectacular views over the town and surrounding hills. It’s a perfect place for a leisurely stroll or a picnic, offering a serene escape from the bustling town center.

Musée d’Art et d’Histoire de Provence

• The Musée d’Art et d’Histoire de Provence is housed in an elegant 18th-century mansion and showcases the history and culture of Provence. The museum’s collection includes Provençal furniture, ceramics, costumes, and art, providing insight into the region’s rich heritage. The museum also hosts temporary exhibitions and cultural events throughout the year.

Maison du Patrimoine

• The Maison du Patrimoine is a cultural center dedicated to preserving and promoting the heritage of Grasse and the surrounding region. The center offers exhibitions, workshops, and guided tours that explore the history, architecture, and traditions of the area. It’s a great place to learn more about the town’s past and its role in the development of the French perfume industry.

Domaine de Manon

• Domaine de Manon is a beautiful family-owned farm that has been cultivating flowers for the perfume industry for generations. The farm is famous for its production of May roses and jasmine, which are used by prestigious perfume houses, including Chanel. Visitors can tour the fields, especially during the blooming season, to see the flowers that are the essence of Grasse’s perfume heritage.

Musée Provençal du Costume et du Bijou

• The Musée Provençal du Costume et du Bijou (Provençal Costume and Jewelry Museum) is a delightful museum located in a historic mansion. It houses a unique collection of traditional Provençal costumes, textiles, and jewelry from the 18th and 19th centuries. The exhibits provide a fascinating glimpse into the fashion and daily life of Provence’s past.

Gorges du Loup

• Just a short drive from Grasse, the Gorges du Loup is a stunning natural attraction where you can enjoy hiking, canyoning, and swimming in the clear waters of the Loup River. The gorge is known for its dramatic cliffs, waterfalls, and lush vegetation, offering outdoor enthusiasts a beautiful place to explore. The Saut du Loup waterfall is particularly popular and easily accessible.

Saint-Mathieu Chapel

• The Saint-Mathieu Chapel is a small, historic chapel located just outside Grasse. The chapel dates back to the 12th century and is situated on a hill offering panoramic views of the surrounding countryside. It’s a peaceful spot, ideal for a quiet visit or a picnic while enjoying the stunning landscape.

Cabris

• The nearby village of Cabris is a picturesque hilltop village that’s worth a visit while staying in Grasse. Known for its beautiful old stone houses, narrow streets, and stunning views over the Mediterranean, Cabris offers a more tranquil and authentic Provençal experience. The village is also home to several excellent restaurants and cafés where you can enjoy local cuisine with a view.

Top Activities to do in Grasse

Perfume Workshops

• One of the most unique experiences in Grasse is participating in a perfume workshop. Several perfumeries, including Molinard, Galimard, and Fragonard, offer workshops where you can create your own signature scent. Guided by expert perfumers, you’ll learn about the different notes and essences used in fragrance creation and leave with a personalized bottle of perfume that you crafted yourself.

Explore the Historic Old Town

• Grasse’s Old Town is a labyrinth of narrow, winding streets lined with historic buildings, charming squares, and colorful shops. Take your time exploring this area, discovering hidden courtyards, artisanal boutiques, and local cafés. Don’t miss the Place aux Aires, a picturesque square surrounded by arcades and home to a lively market where you can find fresh produce, flowers, and regional specialties.

Visit a Flower Field

• The surrounding countryside of Grasse is famous for its flower fields, where roses, jasmine, lavender, and other fragrant plants are grown for use in the perfume industry. Several local farms offer tours during the blooming season, allowing visitors to see the flowers up close and learn about the cultivation process. It’s a wonderful way to connect with the natural beauty of the region and understand the source of Grasse’s fragrant legacy.

Hiking in the Prealp Mountains

• Grasse is located at the edge of the Prealps, offering plenty of opportunities for hiking and outdoor activities. Several trails start from the town and lead into the surrounding hills and mountains, providing stunning views of the Riviera and the countryside. The Gorges du Loup and the Plateau de Caussols are particularly popular hiking destinations, offering a mix of scenic beauty and challenging terrain.

Wine Tasting in Nearby Vineyards

• The Provence region is known for its excellent wines, and several vineyards near Grasse offer wine tasting experiences. Spend an afternoon visiting a local winery, where you can sample a variety of Provençal wines, including the region’s famous rosés. Many vineyards also offer tours of their facilities, giving you insight into the winemaking process and the unique characteristics of Provence wines.

Savor Provençal Cuisine

• Grasse is home to several excellent restaurants where you can savor the flavors of Provençal cuisine. Be sure to try local specialties such as ratatouille, bouillabaisse, and pissaladière. Many restaurants in Grasse focus on using fresh, local ingredients, with menus that change seasonally to reflect the best produce available. Enjoying a meal on a terrace with views of the surrounding hills is a quintessential Grasse experience.

Attend the Fête du Jasmin (Jasmine Festival)

• If you’re visiting Grasse in August, don’t miss the Fête du Jasmin (Jasmine Festival), a lively celebration of the town’s most famous flower. The festival includes parades, live music, fireworks, and the traditional "bataille de fleurs" (flower battle), where participants throw jasmine flowers at each other. It’s a fun and festive way to experience the local culture and celebrate Grasse’s floral heritage.

Discover the Art of Soap Making

• Grasse is not only famous for its perfumes but also for its high-quality soaps. Several local artisans produce traditional, handmade soaps using natural ingredients and essential oils. Visiting a soap workshop in Grasse allows you to see how these beautiful products are made and purchase some to take home as fragrant souvenirs.

Take a Day Trip to Gourdon

• Just a short drive from Grasse, the perched village of Gourdon offers stunning panoramic views of the French Riviera and the surrounding mountains. The village itself is charming, with narrow streets, artisan shops, and a historic castle. Gourdon is also a great starting point for hikes in the nearby countryside, making it an ideal day trip from Grasse.

Explore the Riviera’s Hidden Gems

• Grasse is a perfect base for exploring some of the lesser-known gems of the French Riviera. Visit nearby villages like Cabris and Opio for a taste of authentic Provençal life. The combination of Grasse’s cultural attractions and the natural beauty of the surrounding area makes for a well-rounded travel experience.

Dining in Grasse

• La Bastide Saint-Antoine: Set within a beautiful villa, La Bastide Saint-Antoine is a Michelin-starred restaurant that offers an exquisite dining experience. The menu showcases the best of Provençal cuisine, with dishes made from fresh, local ingredients and presented with artistic flair. The restaurant’s terrace, with its stunning views of Grasse and the surrounding countryside, makes it an ideal spot for a special meal.

• Café des Musées: A charming café and restaurant located near the Musée International de la Parfumerie. The café offers a casual dining experience with a menu that includes light lunches, salads, and pastries. It’s a great spot to relax after visiting the museum, with outdoor seating available for those who want to enjoy the sunshine.

• Au Fil du Temps: A hidden gem in Grasse, Au Fil du Temps offers creative, modern cuisine in a cozy, intimate setting. The menu changes regularly to reflect the seasons and the chef’s inspirations, with dishes that combine traditional Provençal flavors with contemporary techniques. The restaurant’s small size and personalized service make it a great choice for a romantic dinner.

Where to Stay in Grasse

Luxury Hotels

• Bastide Saint-Antoine: This luxurious five-star hotel is set in a beautiful Provençal villa surrounded by olive trees and gardens. The hotel offers elegantly appointed rooms, a Michelin-starred restaurant, and stunning views over Grasse and the Mediterranean.

Mid-Range Hotels

• Les Petites Terrasses:  A boutique hotel in Grasse that provides a warm and inviting atmosphere, featuring comfortable rooms and a lovely terrace with picturesque views of the surrounding countryside, offering guests a serene and charming retreat.

Budget Options

• Résidence Le Virginia by Popinns: A budget-friendly option with self-catering apartments, Résidence Le Virginia is located just a short walk from the center of Grasse. The residence offers an outdoor pool, a fitness center, and well-equipped studios and apartments, making it a great choice for families and budget-conscious travelers.

Charming Bed and Breakfasts

• Les Palmiers: A delightful bed and breakfast set in a traditional Provençal house, Les Palmiers offers cozy rooms with garden views, a swimming pool, and a homemade breakfast served on the terrace. It’s a peaceful retreat just a short drive from the center of Grasse.

Travel Tips for Visiting Grasse

Here are some insider travel tips for visiting Grasse, designed to help you experience the town like a local:

1. Explore the Old Town with Your Senses: Grasse is a feast for the senses, so take your time wandering through the narrow, winding streets of the Old Town. Let your nose lead the way as you follow the scent of jasmine and roses wafting from the local perfumeries. Look out for hidden courtyards and charming squares that aren’t always marked on the map—these are where you’ll find the true soul of Grasse.

2. Time Your Visit for the Fête du Jasmin: If you’re lucky enough to visit in early August, don’t miss the Fête du Jasmin. This vibrant festival celebrates the town’s most famous flower with parades, live music, and a joyous "flower battle" where jasmine petals fill the air. It’s a lively way to experience local culture and see Grasse in full bloom.

3. Get Hands-On with Perfume: Don’t just buy a bottle of perfume—make your own! Sign up for a workshop at one of the historic perfume houses like Molinard or Galimard. You’ll learn about the art of blending fragrances and leave with a custom scent that’s uniquely yours. It’s an experience that’s both educational and a lot of fun.

4. Visit in Spring for the Flower Fields: Spring is when the flower fields around Grasse come to life. Take a trip to the nearby countryside to see fields of blooming roses, lavender, and jasmine. Many local farms offer tours where you can learn about flower cultivation and see firsthand the raw materials used in the town’s famous perfumes.

5. Savor Provençal Cuisine with a View: Grasse has some fantastic restaurants, but for a truly memorable meal, choose a spot with a view. Whether it’s a terrace overlooking the town at La Bastide Saint-Antoine or a cozy table in the Old Town, dining in Grasse is as much about the ambiance as it is about the food. Don’t forget to try local dishes like pissaladière and ratatouille.

6. Stroll Through the Fragonard Gardens: While Fragonard is famous for its perfumes, the gardens are a hidden gem. Take a leisurely stroll through the Jardin Fragonard and enjoy the fragrant plants used in their perfumes. It’s a peaceful escape right in the heart of Grasse, and a perfect spot for a quiet moment after exploring the town.

7. Take a Day Trip to Gourdon: Just a short drive from Grasse, the perched village of Gourdon offers breathtaking views of the French Riviera and the surrounding mountains. It’s a charming spot for a leisurely lunch or an afternoon of exploring artisan shops and galleries. The road to Gourdon is also a scenic drive, winding through the lush countryside.

8. Visit the Perfumeries in the Morning: To get the best experience at Grasse’s famous perfumeries, visit them in the morning. The air is fresher, the crowds are lighter, and you’ll have more time to enjoy the tours and workshops. Plus, the morning light makes for better photos, whether you’re capturing the distillation process or the beautiful architecture.

9. Explore the Local Markets: Grasse’s markets are full of Provençal delights. Visit the Marché aux Fleurs (flower market) or the weekly food market to sample fresh produce, local cheeses, olives, and freshly baked bread. It’s a great way to experience the flavors of the region, and you might even find some unique ingredients to bring home.

10. Stay a While to Soak It All In: Grasse is not just a day-trip destination—it’s worth staying for a few days to fully immerse yourself in the local culture and relax in the serene surroundings. Whether you choose a luxurious hotel like Bastide Saint-Antoine or a charming B&B, taking the time to stay overnight will allow you to enjoy Grasse’s quieter moments, especially as the sun sets over the hills.